I’m going through the Online Marketing Foundations Lynda.com course with Brad Batesole. Right now, I am learning more about SEO, Search Engine Optimization, which is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Thousands of people find businesses through search engines like Google every day. Local business owners can do basic research in SEO in order to improve their rank in Google and other search engines.