How to Help Your Neighbors During Coronavirus (COVID-19)

During the coronavirus crisis, I have seen a lot of fear, anxiety, people hoarding food and toilet paper. I have also seen beautiful stories of people helping each other in this time of need. 

This past month, my family and I have been staying home, never leaving the house except to take walks around our neighborhood. Being isolated from others has given me a lot of time to think about how we can help our neighbors during this time.

Stories of Hope and Community

A seven-year-old boy collected over 6,000 face masks, caps and disposable gloves to donate to Inova Fairfax Hospital.

One man paid for all the groceries of the people waiting in line in front of him at a grocery store in Virginia, and he let the register go up to $2,523.32. Another newspaper deliveryman decided to leave a note with each newspaper saying that he would deliver groceries free of charge to anyone who needed it. Those were two uplifting stories in the Washington Post in the past few weeks.

Another restaurant owner decided that he would convert his Fairfax diner into a community pantry where anyone could pick up essential items like rice, pasta, bread, toilet paper and bandages.

A couple in Northern Virginia started a nonprofit called the VA 30 Day Fund to help small business owners and save their workers from layoffs.

The VA 30 Day Fund is “working with other business leaders throughout the Commonwealth, the Fund’s goal is to help save as many Virginia jobs as possible while small businesses await recently approved federal funding.” The organization is offering forgivable loans of up to $3,000 to businesses that apply and have their application approved.

If you would like more inspiration for ways to help in your community, check out the Obama Foundation Stories of Hope: Coronavirus Relief Response. There, there are all sorts of stories of people coming together to help others, in small and big ways.

Ways to Help in Fairfax County

Think of the ways you can help in your community. 

What contacts and abilities do you have to help the most vulnerable, the homebound, the elderly, the parents and families are struggling after losing their jobs during the coronavirus crisis?

  • Pick up groceries for your elderly neighbor down the street. 
  • Donate unopened face masks, gloves, and hand sanitizer to hospitals and doctor’s offices.  
  • Donate life-saving blood.  There has been a shortage of donors.
  • Donate money or nonperishable goods to food banks like United Community and Catholic Charities St. Lucy Project, organizations that are providing food to many struggling families 
  • Buy gift cards or curbside pickup from your local restaurants, farmers market vendors and shops

The Fairfax County Ways to Help During COVID-19 resource page has many ways to get started, whether donating supplies to hospitals and food banks or volunteering time where it is most needed.

Google Ads Intro & Tips

I finished Brad Batesole’s LinkedIn Learning course on Google Ads (Google AdWords) Essential Training. His course shows how to set up search text and display advertisements in an organized and effective way.

Google Ads is a powerful tool to reach customers directly who are searching specifically for your type of product or service, or viewing a website with related content.

It’s measurable, easy to track, and helps to drive customer purchases or website traffic.

Continue reading Google Ads Intro & Tips

Contagious – Viral Marketing Book Review

I just finished reading Contagious: Why Things Catch On by Jonah Berger after completing his course on viral marketing. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania.

There are several examples of campaigns that go viral with millions of views, and Berger spent decades studying how social influence works and how it drives products and ideas to catch on.

What drew people to this ad? Why did people share it?

After going through the data, Berger and his team realized that it wasn’t random. There were very concrete reasons why people were drawn to a campaign.

Continue reading Contagious – Viral Marketing Book Review

Google Analytics

What is It?

Google Analytics is an powerful tool that helps you track the flow of traffic to your website and tells you more about the users that are coming to your site.

Knowing Google Analytics gives your company a competitive edge because you will see with great clarity what parts of your digital marketing efforts are driving the most traffic and where you should spend money within your campaigns.

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This Company Featured My Review with 78,000 Followers

Wow. I’m really happy that Best Home Furnishings featured my product review with their 78,000 followers on Facebook, Twitter, and Instagram.

I wrote this marketing copy on the Best Home Furnishings Bedazzle glider to be part of my marketing writing portfolio and did not expect it to be promoted by the company.

Continue reading This Company Featured My Review with 78,000 Followers

Learning Content Marketing

I finished the course, Learning Content Marketing with C.C. Chapman on

C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation.

Content marketing is all the photos, video, written word, audio–everything that you create to share your brand’s story online.

Continue reading Learning Content Marketing

Editorial Calendars

I finished the course, Creating an Editorial Calendar with Brian Honigman, the CEO of a content marketing consultancy based in Philadelphia.

An editorial calendar is a written document that organizes timing content production, publishing, distribution for collaboration or strategic purposes. Editorial calendars help an organization plan on a detailed or broad scale, coordinate collaboration across departments and assist buy-in from the boss.

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SEO for Online Marketing

I’m going through the Online Marketing Foundations course with Brad Batesole. Right now, I am learning more about SEO, Search Engine Optimization, which is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Thousands of people find businesses through search engines like Google every day. Local business owners can do basic research in SEO in order to improve their rank in Google and other search engines.

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Writing for the Web

I just finished the course, Learning to Write for the Web with Chris Nodder.

Basically, Nodder’s point is that web readers are scanning for information so you have to have concise text with a good summary so that visitors to your site know they are in the right place.

  • Always show first, and cut down on your writing so that it is easy for people to read
  • Use headlines, sub-headers, and bullet lists to make your content readable
  • No teaser headlines
  • Write at a 5th grade level
  • Use photos that help the reader understand what your product is about or how it can be used instead of generic stock images
  • Remove jargon and make sure you are writing with facts

Continue reading Writing for the Web

Hands Coffee Social Media Writing

The following is a social media copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.

**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.

Twitter Promotion:

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Facebook Promotion:

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