Category: Writing Portfolio

Google Ads Intro & Tips

I finished Brad Batesole’s LinkedIn Learning course on Google Ads (Google AdWords) Essential Training. His course shows how to set up search text and display advertisements in an organized and effective way.

Google Ads is a powerful tool to reach customers directly who are searching specifically for your type of product or service, or viewing a website with related content.

It’s measurable, easy to track, and helps to drive customer purchases or website traffic.

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Contagious – Viral Marketing Book Review

I just finished reading Contagious: Why Things Catch On by Jonah Berger after completing his Lynda.com course on viral marketing. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania.

There are several examples of campaigns that go viral with millions of views, and Berger spent decades studying how social influence works and how it drives products and ideas to catch on.

What drew people to this ad? Why did people share it?

After going through the data, Berger and his team realized that it wasn’t random. There were very concrete reasons why people were drawn to a campaign.

Continue reading Contagious – Viral Marketing Book Review

This Company Featured My Review with 78,000 Followers

Wow. I’m really happy that Best Home Furnishings featured my product review with their 78,000 followers on Facebook, Twitter, and Instagram.

I wrote this marketing copy on the Best Home Furnishings Bedazzle glider to be part of my marketing writing portfolio and did not expect it to be promoted by the company.

Continue reading This Company Featured My Review with 78,000 Followers

Hands Coffee Social Media Writing

The following is a social media copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.

**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.

Twitter Promotion:

Love our coffee? Tweet a photo with Hands Coffee to win $50 gift card. #HandsCoffee

 

 

 

 

 

We’re giving away Hands Coffee mugs! Learn how you can win  #HandsCoffee  http://handscoffee.com/coffee-mug-giveaway

 

 

 

 

 

Facebook Promotion:

Like us on Facebook to get the latest news on Hands Coffee Master Class, new drinks, and win prizes

Hands Coffee Marketing Copy

The following is a website copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.

**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.

HANDS COFFEE

A smooth taste of France in a small cup.

Pull up a chair. Hands Coffee is a place where you can meet old friends and stay awhile, a place to sit and unwind.

 

 

At Hands Coffee you can expect:

• Premium hand-pour coffee
• Specialty Green Tea or Black Tea Cappucino
• Korean pastries, cakes, and breads baked fresh daily
• Shaved ice fruit bingsoo dessert for sharing
• Plenty of tables to start a conversation

WHY HAND-POUR COFFEE?

You may be asking yourself, what is the difference between hand-pour coffee and your average cup of joe?

We brew coffee by hand, the way it should be. Our baristas can control the speed of the pour, which makes a richer and more flavorful brew. Find a local Hands Coffee near you and see for yourself.

STRAWBERRY ICE CREAM WAFFLE

Come in from the cold and enjoy one of our warm ice cream waffles.

Choose your topping: Strawberry,  Chocolate Raspberry, or Green Tea Mochi.  $6.99

 

HARVEST DONATIONS

Earl Gray Apple Tea or Apple Tea Cappuccino, available hot or iced.  $5.00

For every Autumn’s APPLE drink you purchase, Hands Coffee will donate 100% of the proceeds to Fairfax Meals on Wheels. Click the link to find out how you can make a difference at your local Meals on Wheels program.