This Company Featured My Review with 78,000 Followers

Wow. I’m really happy that Best Home Furnishings featured my product review with their 78,000 followers on Facebook, Twitter, and Instagram.

I wrote this marketing copy on the Best Home Furnishings Bedazzle glider to be part of my marketing writing portfolio and did not expect it to be promoted by the company.

Continue reading This Company Featured My Review with 78,000 Followers

Hands Coffee Marketing Copy

The following is a website copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.

**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.


A smooth taste of France in a small cup.

Pull up a chair. Hands Coffee is a place where you can meet old friends and stay awhile, a place to sit and unwind.



At Hands Coffee you can expect:

• Premium hand-pour coffee
• Specialty Green Tea or Black Tea Cappucino
• Korean pastries, cakes, and breads baked fresh daily
• Shaved ice fruit bingsoo dessert for sharing
• Plenty of tables to start a conversation


You may be asking yourself, what is the difference between hand-pour coffee and your average cup of joe?

We brew coffee by hand, the way it should be. Our baristas can control the speed of the pour, which makes a richer and more flavorful brew. Find a local Hands Coffee near you and see for yourself.


Come in from the cold and enjoy one of our warm ice cream waffles.

Choose your topping: Strawberry,  Chocolate Raspberry, or Green Tea Mochi.  $6.99



Earl Gray Apple Tea or Apple Tea Cappuccino, available hot or iced.  $5.00

For every Autumn’s APPLE drink you purchase, Hands Coffee will donate 100% of the proceeds to Fairfax Meals on Wheels. Click the link to find out how you can make a difference at your local Meals on Wheels program.



Learning to Write Marketing Copy

I just finished the Learning to Write Marketing Copy course by Ian Lurie. Ian Lurie is the founder and CEO of Portent, a digital marketing agency that practices search, social media, content and analytics for clients like Fox Television and Fender Guitars.

My biggest takeaway from this course is that it is really critical to block off a chunk of time and to just write for a whole hour or 45 minutes with a distraction-free environment.

Some advice from Lurie:

“Now, turn off your instant messaging, silence your cell phone, close email and any other devices, channels, transmitters, distractors that you have that might interrupt your thinking.

Quick aside here, if you’ve watched this course start to finish, you’ve noticed by now that I’m kind of obsessed with avoiding interruptions.

Why is that? Because in my experience a five minute interruption means 25 minutes of time getting back into the flow of your work. I’ve had great ideas ready to write down, only to have a rogue house cat jump into my lap or colleague ask a question, and poof, the idea is gone.”

I just started doing this while being at home. It is incredibly hard, if not impossible, to create a distraction-free environment during the day with a three-month-old daughter who wakes up after a 15-minute nap and starts screaming because of a wet diaper. I’ve learned that the best time to try to get work done is either in the early morning or late evening, when my daughter is the most likely to sleep for a longer stretch of time.

The first step is to freewrite, where you jot everything down that comes to your mind, without interruption and without editing. After that, you go back and edit for clarity, grammar and spelling.

Start to think about who your audience is for the copywriting, what collateral you will use to reach them, what tone of voice is appropriate for the writing. The type of writing you would use for a Facebook or Twitter post is very different in tone from a piece you would write for printed materials.

As with any good writing, simplify as much as possible. Cut out words that are unnecessary, make the writing clear and concise.

Also important is to include a call to action when copywriting. Be direct and tell the consumer why this product matters to them. Why should they care?

An example of a call to action from Lurie: “Want to learn what makes the HH1 bicycle helmet the most advanced, most protective, lightest bicycle helmet on the market? Read on.”

Overall, this was a very good course from Lurie on marketing copywriting and I will be posting a copywriting sample for my writing portfolio soon. If you would like to learn more about the fundamentals of marketing copywriting, check out Ian Lurie’s course here.