I finished the course, Learning Content Marketing with C.C. Chapman on Lynda.com.
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation.
Content marketing is all the photos, video, written word, audio–everything that you create to share your brand’s story online.
The following is a social media copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.
**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.
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