I finished the course, Learning Content Marketing with C.C. Chapman on Lynda.com.
C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation.
Content marketing is all the photos, video, written word, audio–everything that you create to share your brand’s story online.