Contagious – Viral Marketing Book Review

I just finished reading Contagious: Why Things Catch On by Jonah Berger after completing his course on viral marketing. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania.

There are several examples of campaigns that go viral with millions of views, and Berger spent decades studying how social influence works and how it drives products and ideas to catch on.

What drew people to this ad? Why did people share it?

After going through the data, Berger and his team realized that it wasn’t random. There were very concrete reasons why people were drawn to a campaign.

Continue reading Contagious – Viral Marketing Book Review

Learning Content Marketing

I finished the course, Learning Content Marketing with C.C. Chapman on

C.C. Chapman is an award-winning marketer, author, and content creator who has worked with clients such as HBO, Verizon FiOS, and The Coca-Cola Company. He published Amazing Things Will Happen and Content Rules and is the founder of Digital Dads and the Cleon Foundation.

Content marketing is all the photos, video, written word, audio–everything that you create to share your brand’s story online.

Continue reading Learning Content Marketing

Hands Coffee Social Media Writing

The following is a social media copywriting sample for an fictional Korean coffee shop and bakery in Virginia called Hands Coffee.

**Disclaimer: This is a real coffee shop that exists in South Korea, but they currently do not have any branches in the US. This is a sample fictional marketing copy for Hands Coffee if they expanded internationally. Photos are property of Hands Coffee.

Twitter Promotion:

Love our coffee? Tweet a photo with Hands Coffee to win $50 gift card. #HandsCoffee






We’re giving away Hands Coffee mugs! Learn how you can win  #HandsCoffee






Facebook Promotion:

Like us on Facebook to get the latest news on Hands Coffee Master Class, new drinks, and win prizes